22.05.14 10:00
‘Orange Energy’®

The most marketable assortment with great sales opportunities

Wild fruit and rare fruit varieties are a market niche that can achieve high growth rates. Many wild fruit varieties are largely easy to grow and require little care. The segment is particularly attractive due to its versatility. This increases the importance of cultivation and the interest in new varieties.

There are now many varieties with special fruit value that have a higher level of quality, yield and ingredients. Wild fruit varieties have very high and valuable ingredients such as vitamins, minerals and secondary plant substances. Sea buckthorn and elderberries in particular have now achieved supra-regional importance in cultivation. But goji berries and chokeberries are also "on everyone's lips", as they are said to have a preventative effect on the development of infections, cancer and heart attacks.

Most species cannot be eaten raw due to their special ingredients. However, in "refined" form, e.g. as a fruit spread, juice or tea, they provide a welcome change from traditional fruit. Mini kiwis, rock pears, cornelian cherries and mayberries are particularly suitable for eating raw. Their multiple uses as valuable ingredients for cosmetics also increase the appeal of the wild fruit range.