Pink Carpet Time
The christening of the "Dolly Buster" hydrangea at the "Museum of Popcorn" as a pop-pink media event was an unusual and glamorous marketing event for the industry. On the christening day, which is also National Pink Day in the USA, awareness of the new hydrangea skyrocketed through TV, print and social media!
Persons in the picture (from left): Bloomways Managing Director Martin Stein, Christian Kordes, Nora Baumberger (stage name "Dolly Buster") with the TASPO Award "Best Marketing Activity", presenter Laura Wontorra
To the pop-pink plant christening: https://www.dollybuster-hortensie.de/#video
To the consumer website: https://www.dollybuster-hortensie.de/
To the plant: https://www.koju.de/sortimentshop/laubgehoelze/1534/hydrangea-macrophylla-dolly-buster-bodalan